Monday, March 9, 2015

Paracord Planet March Madness

Paracord Planet March Madness
Explaining the rules of the first ever paracord tournament

March Madness has perennially been one of my favorite parts of the year. I grew up playing basketball on my driveway, dreaming of being recruited by Tom Izzo and the Michigan State Spartans. Naturally, you hit a certain age where you realize that you’re only an average ball player, and you develop new passions—such as crafting with paracord and working for Paracord Planet. Regardless of my unfulfilled dream of playing in a March Madness game, I still live for the season! Filling out brackets is one of my favorite pastimes, which brought me to creating the “Paracord Planet March Madness” bracket this year.

The Idea

We were sitting in a Paracord Planet weekly marketing meeting when the idea first got brought up. We decided to make a bracket of our 16 most popular paracord colors, and set up a competition in which each week, the winning color would go on discount. By the end of the tournament, we would crown our FIRST EVER PARACORD CHAMPION. Which color do you think it will be? View the bracket below to make your predictions.

The Rules

The first round, there will be 16 teams and 8 match-ups. Each color will be sold at full price in the 10’ length. The winner in each match-up will be the color that sells more hanks. There will be 8 winners that emerge from this week and go on to round two. The second round, there will be 8 teams and 4 match-ups. Each color will be sold at 10% off in the 25’ length for this round. There will be 4 winners that emerge from this week and go on to round three. The third round, there will be 4 teams and 2 match-ups. Each color will be sold at 15% off in the 50’ length for this round. There will be 2 winners that emerge from this week and go on to the championship round. The championship round, there will be 2 teams and 1 match-up. Each color will be sold at 20% off in the 100’ length for this round. The winner that emerges from this round will be crowned our FIRST EVER PARACORD CHAMPION and will go on sale for 25% off any length for an entire week.

Also, if you fill out a bracket and do not make a single mistake (pick all of the correct winners), you will be able to win a FREE $50 gift card to This is our way of incentivizing your participation in this tournament. We want to make this a fun experience for all involved, and we are excited to see the results of all of the games. To stay updated with the results, make sure to like us on Facebook, follow us on Twitter, check out our Google+ and Pinterest pages, and keep up to date with our Instagram. We will be keeping live updates on all of these locations. May the best color win!

The Bracket

Written by: Jackson Yakowicz

To view Jack’s full blog, visit here.